Castaway and Into the wild Research Paper Example

Castaway and Into the wild Paper Into the Wild by Jon Krakauer and Castaway, directed by Robert Zemeckis, both describe and explain the journey of two young men while living in the wild, and the mountains they must climb to achieve their main goal: survival. However, both men go through entirely different experiences for different reasons. Chris McCandless, from Into the Wild, decides to leave everything he has and to go on a journey through the United States, which takes him to Alaska. There he spend his days on an abandoned bus. He lives a very comfortable life style compared to Chuck Noland from Castaway. Chuck doesnt have a comfortable shelter, cooking devices or washing abilities that McCandless has. More importantly, the reasons why they are on their journeys are entirely different. McCandless chose to be in Alaska and to live on the land. Nolands plane crashed into the ocean, which forced him to be stranded alone on an island. Throughout these two stories, Robert Zemeckis still comes to the conclusion that when a man is trying to survive and when his life is in danger, he will do anything to live. I agree with this, I feel anyone would try to survive with all their might. Life is not something just to throw away. We will write a custom essay sample on Castaway and Into the wild specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Castaway and Into the wild specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Castaway and Into the wild specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Noland has experiences on the island which overall force him to survive. When first becoming stranded on the island, Noland seems terrified. Its seen as ironic because just before he was portrayed as a fearless and self-confident employee of a mainstream shipping company. Nolands first gut feeling when arriving on the island is to collect all the wreckage from his plane that floats up on shore. Zemeckis belief seems to become true at this point. After this situation, Noland collects boxes and builds his first shelter. This puts him on a mission for food, which overall forces him on a diet of coconuts and small crabs. After his first attempt of getting off the island was unsuccessful, it seems the only possible way for survival is to wait on the island for someone to rescue him. At this point, Noland decides the only way to get off the island is to live no matter what and deal with the obstacles he will have to climb over. Throughout the four years on the island, Noland generates a calendar, time system and wind patterns. Time is something thats not as easily watched on the island as it was when Noland was in civilization. Throughout his time on the island, death seems to throw itself at Noland. Receiving the skate with sharp blade, the box with angel wings, and his dead comrade from the airplane, seem to remind him of death. The thought of suicide becomes visible when Noland builds a noose out of a rope. However, the site of his fiancees picture is the only reason why Noland wants to survive. He needs human contact. He becomes so lonely living by himself that the only way for him to live and not to commit suicide is to create Wilson. He uses a volleyball as his means of socialization which over his four years on the island makes him more sane than he would be without it. However, talking with a volleyball only makes him live until his sail gets washed up on shore where he has an awakening, We might just make it. Did that thought ever cross your brain? Well regardless I would rather take my chance out there on the ocean, than to stay here and die on this shit-hole island spending the rest of my life talking to a goddamn volleyball, Noland explains to Wilson. Noland obsesses with the tide, getting off the island is now a must, Ive got to keep breathing. Because tomorrow, the sun will rise. Who knows what the tide could bring? Noland says. At this point, he makes a raft with his new sail and breaks away from the island with the right tide. Noland returns to civilization, where has life restarts.

Diet Essays

Smoking cessation and Obesity/ Diet Essays Smoking cessation and Obesity/ Diet Essay Smoking cessation and Obesity/ Diet Essay The productivity of every person is affected by his or her health status. Any country envisioning increasing its output must first check the health of its citizens. In the United States, the health sector is one of the departments that heavily use state’s financial resources to treat the myriad health complications that arise. More resources are being channeled to research on health problems to enable the country minimize avoidable diseases and treat those that have cure. Previously, the health policy focused more on curative measures but based on the studies that have continually added knowledge on causes of diseases, more focus is being given to preventive measures.Among the leading causes of death in the United States is cancer and diet related diseases. Cancer is the most feared disease in America and the major contributor to cancer is tobacco use and exposure to environmental tobacco smoke. Diet related complications have given rise to obesity whic h also contributes to many deaths in the U.S. Research has shown that obesity has extended to young children at alarming rates (http://deainfo.nci.nih.gov/ADVISORY/pcp/pcp07rpt/ExecSum.pdf). The rise in the number of obesity cases is mainly associated with some lifestyle behaviors that encourage unhealthy eating habits. Fast food junctions increased and caused similar increment to obesity cases. If the United States and the world over will win the battle over these preventable health complications, the overall productivity of the world will improve, according to President’s Cancer Panel 2006-2007 Annual Report.Governments and other organizations that deal with health problems have also proposed new approaches. Business entities have also been seen to actively participate in programs that serve to maintain good health in the workplaces. Indeed, many companies have defined health schemes in their profiles, a phenomenon that was nonexistent. Employers and the governments are aim ing at developing wellness programs as they strategize on cutting health related costs. Such programs are developed with the view of promoting a culture of wellness and individual empowerment regarding personal health.Among the current trends to curb unnecessary loss of life is by reduction of the numbers of people who smoke. The youth are the most prone to engage in tobacco use and they also contribute to the continuity of the practice. If tobacco is discouraged among this group this group, much could be achieved. Many firms in their contribution to this initiative have declared their working environment as non-smoking areas and set other places as smoking zones. Laws have been enacted to enforce these. The move is, however, opposed by tobacco companies that view the issue only in terms of profits.An important initiative taken by the government is aimed at reduction of obesity cases. Current trends indicate that half of the U.S. population is obese. The initiative is aimed at reduc ing the number of obesity cases among children especially those below 10 years. It is believed that this approach will contribute to the overall reduction of obesity cases. The initiative is targeted on children through their parents and the institutions of learning. These have more access and influence on the children (Jenner, 2005).The other trend that is increasingly noticed among the general public is the emphasis on exercise. Most health problems like obesity and other dietary and heart complications have been studied and lack of exercise had been a major contributor. Exercise is emphasized across people of all age groups more so the working population. This is because work schedules may be tight as to deny such people a chance to engage in activities. The workplace has received more attention as a leading cause of health problems and now focus has been shifted there. Companies are actively now involved in programs to encourage their workers to participate especially in sportin g activities. Exercise sessions are now available in some companies as well as establishments of sports teams. Companies have in fact been seen to encourage competition between these sports teams. However well meaning such activities are, they weigh heavily on the companies’ budgets. Various governments have enacted laws requiring companies to have health programs for their employees especially the high-risk companies dealing with chemical production. Protective gear should be availed by the companies, according to The Health Communication Unit.A most important trend is that aimed at improving diet and nutrition. As the major contributors to health problems, it is very important to adopt strategies to address them. Public education forums have become a normal way to raise awareness of the causes and preventive measures. These forums are aimed at the working people and in educational institutions. The government and other non-governmental organizations are aggressive in these campaigns. Though there lacks any law to direct this, the public health policy encourages raising awareness to the public. A change of lifestyle is proposed.Another important initiative to maintain good health is by involvement in research. The state funds research studies that are aimed at discovering the underlying causes of some health complications and the preventive method s that can help alleviate the impact on the individuals. Funding such research will always be expensive bearing in mind that health research may take several years to be conclusive.Good health cannot be attained unless it is a personal aim. The government may employ all the machinery to educate the public on the best ways to be health. But unless such advice is backed by a personal desire to engage in healthy practices, there will be no change to the already worsening situation. Discipline is highly demanded of all people. The personal desire should be extended to family and spread to the whole society. If he alth problems could be avoided, all persons should work to ensure this is achieved.

Wall Mart stores Essay Example | Topics and Well Written Essays - 1750 words

Wall Mart stores - Essay Example As I witnessed, the performance excellence becomes highly achieved by the firm. Wal-Mart has continued to colonize the global market through its relentless expansion (Edward, 2006). Wall mart has over the years opened new megastores nearly every two business days, and it has at the same time continued to expand on average into a new nation every year (Bonacich, 2004). Being a true global company, Wall Mart has redefined and changed the shopping experience for each and every American customer.I managed to see the employees of the firm work. They give the necessary human resources that move the engine of production of goods and marketing of the produced goods (Chazen, 2002). They work tirelessly to ensure that customers get served well. Without them, the company is unlikely to function even if there exists customers and shareholders ready to purchase the goods offered by the company. Employees of Wall Mart are valuable since they are the ones selling and marketing the products to consu mers (Bonaich, 2004). They take all the necessary procedures to make sure that they perform over the set limits. Suppliers of the goods and services are vital as they provide the goods which the company depends on to produce or sell its outputs (Chazen, 2002). Without them, marketing and production become rendered null and void. I saw how the organization relates with the community in their activities. Society impacts the organization in a big way (Ruta, 2009). Even though, they gain economically.... Employees of Wall Mart are valuable since they are the ones selling and marketing the products to consumers (Bonaich, 2004). They take all the necessary procedures to make sure that they perform over the set limits. Suppliers of the goods and services are vital as they provide the goods which the company depends on to produce or sell its outputs (Chazen, 2002). Without them, marketing and production become rendered null and void. I saw how the organization relates with the community in their activities. Society impacts the organization in a big way (Ruta, 2009). Even though, they gain economically from the company, they require protection from unethical, unjust, illegal and irresponsible acts by the company (Feser, 2011). Through the use of pressure groups, protests, and also the legal system, the community regulates the company’s behavior. The company is working extra hard to ensure a positive impact to the society. In my tour of the organization, I noticed that the organizat ion has a unique, competitive environment. Although the company’s main competition comes from local merchandise retailers, a number of warehouse clubs and also, supermarket retailers (Bonaich, 2004). The company’s retailing industry is immense in size and is always experiencing a number of growths and changes (Chazen, 2002). The main competitors compete both in the national and international market. There is massive competition on the pricing, layout, location, store size, environment and also technology and innovation (Griffin, 2010). Nevertheless, the firm is performing beyond expectations. The market Wall mart is in gets characterized by large economies of scale

Assignment 1 Essay Example | Topics and Well Written Essays - 250 words - 11

Assignment 1 - Essay Example He made various publications on nature such as the Catalogue of Cambridge Plants in the year 1660 and 1713’s Synopsis Methodica Avium et Piscium. Most of his publications were based on natural aspects such as fish, insects, mammals, plants, and birds. In his publications, he brought order to the mass of names that were in use by other naturalists. His greatest contribution and one that he is known for incorporates development of a classification system for different organisms. His classification system was the most original to classify flowering plants as either docots or monocots. Other naturalists such as Linnaeus classified the same under a single system; floral classification system. Ray’s classification was better and more precise because it expressed similarities as well as differences in a more fully manner. This system greatly influenced works by other botanists and replaced the systems based on one feature. This classification system is still relevant in the co ntemporary world indicating how important John Ray had been through his

International Human Resourse Management Essay Example | Topics and Well Written Essays - 2250 words

International Human Resourse Management - Essay Example However, in the recent years, the relationship has improved. The mining deals between Congo and China are based on a win-win strategy whereby China assists the country to develop its infrastructure as China gains in terms of raw materials. Despite this, there have been controversies over the deals with some people seeing the deals as only beneficial to China alone. Investment in Congo by China through the state supported CHINALCO has been faced with controversies. The major issue is on the employment and management of human resources. In the recent years, China has grown to be a very ecumenically influential country. The economy of China has developed to one of the highest in the world. Its influence in manufacturing and technology is felt everywhere (Alden, Large, 2008, 67). Chinese products are found in every country. The economic development in China has come with challenges to the Chinese. To sustain the development, a lot of raw materials are required. The manufacturing industry in the country requires a lot of fuel in terms of oil. Unfortunately, China does not have enough raw materials. Thus, China opts to import the raw materials from other countries. Africa has been the best option for importing the raw materials from. Most of the African countries also have resources that have not been exploited. In addition, most of the African countries are underdeveloped, faced with poverty and without capital to develop their natural resources. Due to this situation, most African countries welcome foreign investment from Chinese firms. Chinese foreign investment is aimed at acquiring control over mining industries. The manufacturing industry in China requires a lot of minerals which amount to thousands of tonnes. These minerals are not available in the country and China has to source for minerals from foreign countries. The prices of minerals and other resources in most developed countries are high (Alden, Large, 2008, 78). Most Chinese companies that deal in the mining industry deal with minerals that are required in the manufacturing companies in the country. Thus, most of the foreign investors receive government support to invest in other countries. Most of the Chinese government's support to their foreign investors comes in form of subsidies. The government also invests in infrastructure in the host countries to make the environment for business to be better (BBC, 2008, 1). In addition, the Chinese government makes deals with the host country to make the business environment favourable. The minerals which China has been interested with include: Oil, Cobalt, Cooper, Diamond and other minerals. The success of China in the mining industries of other countries has been contributed to by their different acquisition approaches. The deals between Chinese companies and the host countries allow the Chinese companies to exploit the natural resources while the Chinese government assists in the development of the countries' infrastructures. The growth of the Chinese economy has led to the development of

Quantas Airlines Marketing Analysis

Quantas Airlines Marketing Analysis The report examines about marketing objectives in hospitality in Qantas airlines. Qantas is Australians largest airlines and one of the oldest airlines in the world. It is the Australian main airlines. Our main hubs airport is Sydney airport, Melbourne airport in Australia. We focus on some cities London Heathrow airport and Cairns international airport. Total employees working with Qantas 33,584(2012).Qantas have own website www.qantas.co.au.In our organisation we always fulfil customer requirements and needs. TASK ONE 2 Situation analysis. 2.1. Brief description about Qantas: Qantas was founded in Winton, Queensland on 16 November 1920 as Queensland and northern services limited by Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird. Qantas Empire Airlines (QEA) limited was formed in 1934 by Qantas. They flying internationally from May 1935, when the service from Darwin was extended to Singapore in 1947. In 1958, Qantas operated the second flight by super service from Australia to London through Asia and the Middle East. Qantas operated a significant number of international flights out of Singapore, Auckland airport, Brisbane airport, Los Angeles and London Heathrow airports Qantas one of the most profitable airlines in the world. In 2008 the first Qantas airbus A380 was handed over by airbus at a ceremony on 19 September. Melbourne to los angles was the first route of A380. Where fitted with Qantas organisation: Qantas fitted their organisation on travel sector. Qantas linked with the development of Australian industry. Qantas is widely regarded ones leading long distance airline and one of the strong brands in Australia. Qantas provide outstanding service to their customer and do the great contribution of worlds aviation industry. As a travel organisation we built excellence in safety, operational reliability and customer service. The Qantas main business is transportation customer to one place to another place using two brand airlines Qantas and jester. Qantas operate regional, domestic and international service. We provide the best services in order to gain customer loyalty. As travel sector Qantas go the following mile stone which one is the good for the travel sector. Where Qantas fitted their main element is transportation. In operating is significant large to bring travel and tourist industry. In terms total group operations, total passengers carried increased 3.5% in 2011/2012.The mo re increasing passenger kilometre by 3.15 in the financial year 2011/2012.In our organisation is hospitality sector. 2.2. Identification of Qantas main stake holder and their interest: a. Internal stake holder: Qantas Stuff: Stuff do the great contribution in any organization. our Stuff perform specific duties in most modern economics. They defined relationship between individual and corporation if any customers unhappy with our service than stuff motivated them. Stuff always look after their customer. Qantas Manager: Manager is good element of any organisation. They contribute their skill, knowledge, experience, expertise return salary, status, payment and bonus. If Customer not happy with stuffs or their have any problem then manager directly talks with customer. Qantas workforce: Organization hiring the skills and receiving bonus, wages and promotions. Qantas always recruit qualified employees. Those people get the different type of bonus, promotion. We want offer you a skilled, experienced person if they do good job properly then we keep you for this job if you happy. Qantas shareholder: Shareholder who invest money and they expected profit. Thats why they spend a lot of money. So as organization shareholders contribute lots of thing. Whose are invest money for our Qantas they our entire internal stake holder. Shareholder always invest when they think that is the profitable for them. Shareholder always linked with sustainability and risk management. b. External stake holder: Customer The core of product or services is to provide the best services to customers. Customer who buy our product or service and give us money. Qantas always want to fulfil customer needs and expectation Customer is the external stakeholder in Qantas airlines. Our Qantas always follows customer needs their requirements. Insurance company Insurance company are the external stakeholder of our company. when our customer go one place to another place they need to life security. thats why our life insurance provide that type of facility. Qantas supplier: Qantas have different type of supplier food supplier ,fuel supplier. Some of company provide good food for our airlines customer. When our airline landed then airlines need fuel. A petroleum company provide fuel. Government: Government gave some policy. When we run our Qantas organization we always follow government rules and regulation. Qantas provide government tax, vat. Government is our external stake holder. Agent: When our customer wants to go one place to another place. Then they need to be ticket. Agent give them ticket and everything. Qantas travel agency they do that job. They sell our ticket and take from us percentage. So agent is the good point as organization and customer. We have more some external stake holder include hotel, restaurant, and car rental organization. 2.3. PESTLE ANALISIS OF QANTAS AIRLINES Pestle analysis is component of strategic management describes a framework of macro-environmental factors. The PESTLE analysis is important for the marketing development (Johnson and Scholes, 1999).PESTLE analysis using for business position, market up and down. Using PESTLE we now describe how it is work for Qantas. (P)olitical: Political factor is very important part for airlines industries. The political issues Qantas problem includes political stability, corruption and tax. Qantas stable with strong politic countries to run their business. British airways and Qantas limited are considering a potential which is considered the most ambitious initiatives process of worlds aviations industry. Qantas have license to run their business. Qantas keep of oil under the control of organisation of the petroleum exporting countries can lead to fuel price. (T)echnological The technological innovated development has Qantas airways. The two new aero planes do non-stop flying between two continents. Qantas have online booking system. Where ever our customer they can book tickets via the online. High technology can rising customer expectation. Qantas always use high technology product and service. They have developed the worlds most advanced aeroplanes 380A and B747.These really improved the convenience of flying. (E)conomical: Economic issues are other aspects of aviation industry. Inflation of currency rates can affect the Qantas where they leads to unstable of economy. At this time financial recession turned into the economic crisis, Qantas Airways Limited will inevitably be affected. Foreign change rates can affect Qantas airlines.. Customer is everything is an organization. The financial report 30 June 2009 revenue was $14.3 billion but in 2012 it reduced $13.6 billion. The profit of Qantas in the financial year was $117 million AS 30 June 2009 it reduced $112 million. (S)ocio- cultural: Qantas has lots of variety customer. The airlines industry showed a great influence on the Australian life. Brand identity is important (Campbell,1999) for an airline industries. Qantas has strong brand identity thats why they using Australian national symbol.. Australian government recently released an article on the report of the status of the airlines industry. Qantas brand quality knows all over the world. Qantas offers different type of service using low cost prices to customer purchasing behaviour. (E)nvironmental: Where we situated our Qantas organization is their environment friendly or not. our Qantas wastages of fuel it is not good for environment. It could be pollute our environment. In our customer uses the cloth. After using cloth it is rubbish put on the bean. We must follow the Qantas uses the environment protection system. Qantas sometimes decrease emission of fuel. (L)egal: Legal aspects are important for Qantas airlines. Qantas maintaining health and safety rules for the customer and employees. They are following food and hygiene roles. Qantas industry must follow the employment rules and regulation. That law maintains all of employee customer. Anybody can not smoke in airlines. 2.4. Main marketing issues of Qantas airlines: Qantas position in international airline market is more than in the domestic market. When All over the world have lots of airlines. They are competitor each others. Qantas face strong competition among other airlines. It is very difficult to Qantas increase their sales to focus on their market segments. Qantas always try to give their customer proper products and service. Qantas fulfil their expectation and needs. Thats why Qantas follow the market segments issues. Market segments can be increase their customer. Qantas airline acquire effective marketing mix strategy promote product service. Every organisation follows the marketing mix strategy. As an airlines company Qantas always want to promote their business. TASK TWO 3. Marketing strategy: Marketing strategy is based in macro environment and micro environment scan through of stakeholders such as stuff public, intermediaries, customers, suppliers competitors to the target market. Qantas segmentation: Market segmentation divided of a market different type of customer with same needs. The purpose of market segmentation is ensure that the elements of marketing mix design to different customer specific needs. A marketing termÂÂ  referring toÂÂ  the aggregating of prospective buyers into groups that have common needs and will respond similarly to a marketing action. Qantas have limited resources that are not possible to produce all time for all people. Qantas targeting: Qantas must use why people target few markets and how these markets are identified. Qantas do the targeting based on our market segmentation. Qantas following demographic segmentation. They are targeting middle class people to upper class people. Lower class people cannot by the economic class tickets. Qantas has got some regular customer. They travelling always and recommended some other customers. Qantas targeting the high class customer. If we keep our customer than we know what our customer needs and wants. and we want to fulfil the our customer needs. Thats why Qantas stuffs always try to make good relation with customer. Positioning of Qantas: Positioning is the art of designing the companys offering and image place in the mind of the target market. In positioning we must need to know the how we going to good position in business strategy. We must follow that customer needs and expectation. If company want to go a good position than Qantas must fulfil customer requirements. We can do the advertising campaign than our customer knows about Qantas airlines and them attractive in our airlines. We are aware of our customer how we provide our service. As type we fixing our companys reputation. TYPE OF MARKET SEGMENTATION: Geographic segmentation: This market is segmented according to geographic criteria nations, states, regions, countries, cities, neighbourhood, geographic data create a more accurate profile of Qantas airlines. Qantas provide an indication of provide according to different geographic regions.. All over the world have different type of customer. When Qantas using their geographic segmentation then we targeting which countries customer most using our Qantas airlines. For example European countries people using our airlines more than Asian people. That why we are targeted European market. We always try to keep all of customer. We provide all of good flights in European countries. Demographic Segmentation: Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. Demographic segmentation variables are amongst the most popular bases for segmenting customer groups. This is partly because customer wants are closely linked to variables such as income and age. Also, there is often much more data available to help with the demographic segmentation process. In our Qantas airlines see the ages people prefer our service most. On this segmentation we saw the most of the people are over forty users. Most of are educated people. Our Qantas most users Christian religions people. One more think our most of the customer are gentle man. Different customer have different income. We using the first class, economic class, business class. Psychographic Segmentation: Psychographic depends on personal satisfaction. PsychographicsÂÂ  is the science of usingÂÂ   demographics to better understand consumers. Psychographic segmentation is divided according to their lifestyle, personality, values and social class.. Every people have different ideas and nature. Psychographic segmentation according to their opinions surveys is one tool for measuring life style includes activities interest, opinions, attitudes, values. In this segmentation our customer has different life style. Different people have different social class. For example our middle class customer uses the economic class seat and rich people using the business class. On this segmentation we provide different people different service. Behavioural Segmentation: In behavioural segmentation, consumers are divided into groups according to their knowledge of, attitude towards, use of or response to a product. It is actually based on the behaviour of the consumer. Some people have enough money. They are want some extra facility. Behavioural segmentation is based on customer behaviour toward products include (benefits sought, usage rates, brand loyalty, user status, readiness to buy, occasion). 3.2. Product service which have using Qantas airline Our company using different type of product and service. Supply chain development linked with marketing development. The value of chain development links (Shi and Makkula, 2004) to internal business development through an integrated system by using advance technology such as e-booking, e-mailing ,internal communication ,and e-marketing. Supply chain development involves external stakeholders such as suppliers ,customer ,and public interests(Christopher,1999). Collaborations very important in building the supply chain development (Todeva and Knoke, 2005).Qantas generated profits in the past three years (Yahoo Finance, 2012). The main aim of product or services to provide to gaining customer. According to Mittal ET a1 (1998), service attributes determine the level of customer satisfaction, customer loyalty and customer retaining to generate profit in an organisation. The of the Qantas provides safety and security as comfortable journey. According to Yahoo Finance (2012), Qantas operate d a fleet of 308 aircrafts to comfort its customers as at 30 June 2012.E-ticketing is facility to customers which is largely used by the Qantas management in the current market. 3.3. Qantas pricing strategy: Qantas airlines getting position to attract customer pricing strategy will support this position. Qantas offering lower pricing strategy to customers. Qantas normally change the price according number of customer. Qantas serve the customer and give them proper service. pricing strategy can attract the customer. According to Kotler (2003),a pricing strategy can increase customer attraction towards the products positioning which can generate more profit for an organisation. We using our business policy talented and professionally pricing team based in our head office make an important contribution to the effective operation in each business. Business Qualification is highly valued on this section not essential for all rules. Qantas responsible for providing support analysing and accurate maintaining pricing strategy. Qantas have low cost airlines jester airways they deal with low cost budget for customer. Qantas give them cheap price and fulfil customer requirements. 3.4. Promotional Mix: Promotional mix has two classes; personal and non-personal. personal mix who directly talking to each other, face-to-face in a meeting, or on the telephone. Customer can ask questions about the companys brands and products. On-personal promotional mix refers to publicity events and includes all print, broadcast and display tools. They provide important advice and a professional service in delivering a marketing communication campaign. Qantas promotional mix divides 5 parts: 1. Advertising 2. Sales promotion 3. Public relation 4. Sponsorship 5. Direct marketing. Advertising: Advertising is any paid-for mass communication activity. Advertising is the best which way people know our Qantas airlines. Advertising can be down throwing TV, Newspaper, build board, magazine, online, internet, poster, tourist brand publication, ambient media. When we advertised the newspaper customer get our Qantas volume discount. When people watching television they saw the advertise of Qantas airlines. People go one place to another place they saw the Qantas billboard. Our broadcast message gone throw the internet it is essential for the target customer Sales promotion: Sales promotion is marketing communication function that is adds value to brand image. When customer buy something that time using sales promotion. When company new product launches customer utilize to trial this products. Thats why product price is gone to be cheaper. In particular sales promotion must be targeted in target markets. Qantas always give their customer discount voucher offer. Promotion includes push market and pulls market strategy. Advertising Public Relation Sales promotion Sponsorship Direct marketing Public relation: Qantas want to increase their sales that are why they using the public elation tools. Qantas did their business by listening and responding positively to customer. Qantas do the long term relation with public. Current time public relation is the best way to promote Qantas products. If company wants raising their reputation than it is very important always good relation with public. The public relations role includes managing publicity aimed at financial stakeholders and political bodies, as well as promoting company image and specific brands. Direct marketing: Direct marketing means organization promote their business directly with customer. Qantas face to face conversation with their customer. What new service and products provide from Qantas they are describing that sort of part? Qantas want to give them proper motivation. If product is good than customer used it if it is not than customer dont use it Sponsorship: Sponsor can be promote business. Every year Qantas lots of customer go one place to another place. When they travelling abroad they can facing lots of problem. For example flood, tsunami can affected Qantas customer. Thats why they need to life secured position. Qantas always give them proper life insurance policy which one is good for the Qantas customer. 3.5. ORGANISATION DISTRIBUTION STRATEGY: Qantas uses the different type of distribution or market channel to provide customer convenience. Distribution strategy Qantas uses different types of method. Distribution strategy make available information to customer. Qantas do reservation and payment system. Qantas airlines uses website to increase customer purchasing power. It is good for the customer getting range of airlines choice. Wholesalers buy goods and service from producer. The internet is the latest tool of Qantas distribution strategy for target customer. Qantas using the sales promotion to direct getting the customer. We using advertising and media to promote our service. Qantas is largely involved to the network development. Supply chain development helps to speed up the distribution to the targeted audiences (Attaran and Attaran, 2007).The management acquire both direct or indirect distribution strategy to gain customer loyalty. Distribution strategy is important in the marketing development. 3.6. Marketing mix using Qantas Company Marketing mix: Marketing mix is one of the successful mixes of the right product sold at the right price in the right place using the suitable promotion. Marketing mix is the marketing condition. It is a part of marketing plan. Marketing mix is called 4Ps and 7Ps.The 4Ps are product, price, promotion, and place. Additionally added process, people and physical evidence. Marketing mix always prefer always consists of 7Ps. 7Ps include. A. Product B. Price C. Promotion D. Place E. Process F. People G. Physical evidence 3Ps extended marketing mix: A high level of quality service can gain customer satisfaction and customer retention. A good service quality can increase customer loyalty that allows the management to gain profit (Heskett et a1., 1994).Marketing mix strategy should be acquired an organisation to promote products and services to gain profits. Marketing 3Ps People Process Physical evidence The 3Ps extended marketing mix strategy strength its marketing positioning. These strategies are people, process and physical evidence (Chaffely 2007).Therefore, customer service is an important part in the airline industry. Qantas provide good customer service and stuff training to increase their skills. As claimed by Maslow and Lowery (1998), stuff basis needs should be fulfilled before can motivate them to improve service quality. People: Stuff is the most important person for Qantas airlines. So recruiting the right stuff in a right position and properly trained them. Qantas stuff has proper knowledge, skills, capacity that they provide good service to our customer. People are referred to internal marketing which relates to stuff communication. Qantas always trained their stuff and give feedback which way they giving the proper customer service. Process: Process is the service of organization delivering the professionally to our Qantas valuable customer. Qantas make their product systematically thats why Qantas customer easily find out what ever their need. Qantas need always provide good service on right way. Qantas always getting customer feedback. If customer unhappy for our service then we want to give them proper service. Physical evidence: Physical evidence is the element of service which allows the customer make judgments on the organization. People like always clean and nice environment. If customer walk into the Qantas organization than they see the Qantas airline is clean and environment friendly. Task Three Marketing Research: Marketing research is the aspects of business environment determine economic market demand for existing product. It is helps to better understand how to attract or retain customer to business. Marketing research process defines marketing opportunity and problems observe marketing action and findings the solution to management. Marketing research controlled all of information about customers. It is important for business strategy. This process generate and evaluate marketing action specifies the information required for collecting information. Marketing research provide planning to the market stages. There have five stage of marketing research Research design development Problem definition Data collection Report presentation Data analysis First stage problem define Marketing research clearly defined objectives or find out real problem of Qantas airlines. A clear and written objective helps business owners avoid the real problem. A useful research market should declare problem that needed the research and it is importance. In this stage marketing researcher of Qantas airlines find out marketing research problem has to find out the problem that needs to be investigating. In this stage they do the environment is needed to formulate research problem that is related. So marketing research identify the problem and identification of the specific. A useful research should declare the specific problem necessities the research and its importance. Second stage -research design development The marketing research design what research methods for collecting data of Qantas airlines and which are most suitable for addressing problem set. The methods will depend on how suitable for addressing the problem set. There are two types of marketing research: Quantitative research Qualitative research Quantitative Research: It is interested in quantifying (number) and analysing the responses of a representative sample. Surveys and questionnaires Testing and experimentation Qualitative Research: It is based on quality of Qantas airlines. Qualitative research find out what type of quality service provide Qantas airlines. Focus group (regular customer) Depth interviews (finding travel problem) Mystery shopping (third party to check your service) Qantas airlines marketing manager might use Surveys and questionnaires Third stage Data collection In this stage, we need to collect data. Marketing research involves two type of data research. Primary data sources, Secondary data sources. Secondary resource should be the first line of collecting data when conducting marketing research. They are widely available and often inexpensive. If secondary data dont have objectives the researcher must collect data. Although Primary data fits more research objectives, data collection can be costly and time consuming. Because he need data to find out the problems. There are two types of data collection source. Primary research data Secondary research data Primary research data: Primary research data specifically designed to address the problem identified. The process is collecting the original data about the market. The research carried out after getting some knowledge from the companies. This process of research can be done by the marketer or can be person which specializes in these type of surveys. Primary research is not carried out organizations generally depend of secondary sources for information. Advantages of primary research data: Primary research is very good for addressing the actual problem. It is shows that Qantas airlines problems and identifies the Qantas error. Primary market research finds data regarding specific market. Researcher collecting data and examined their own needs. The organisation complete control the process and the research as far as its objective is connected. Research company can be asked find data regarding specific market rather than on mass market. Primary research finds out some relation with current situation of Qantas. Primary data using accurate tools which is good for the Qantas airline. Collector of primary data is the owner of that information and he need not share it with other companies and competitors. Disadvantages of primary research data: Primary research is expensive for data collection. Collecting Qantas data using costly proposition primary research as marketer has to be involved. Researcher need to design everything. Primary research is long time process. Because of nature of Qantas the time required to do research accurately is very long as compared to secondary data. Primary research need to large number of human resource, data collection and surveys. Secondary research data: Researcher of Qantas airlines probably check existing secondary resource become familiarized basic characteristics of this market. We might invented that some of information we need has been already collected. This process involves accessing information that is originator or a distributor of primary market research. Secondary research includes collecting information from third-party such as Qantas websites, Qantas sales and accounting records, magazine articles and Qantas marketers report. Customer doesnt directly join with us. They using third-party information and decided what they want to do. Customer also can find out any previously information used by the marketer from any internal or external source. Advantages of secondary research data: Easy to collecting secondary data. This includes the relative case of access to many sources of secondary data. Qantas with the availability of online access and secondary research used on that research.. Qantas offers convenience and generally usages methods for all sources of secondary research. Secondary research is low costly than the other research. This data has allowed researchers access to valuable information for no cost to acquire. Secondary research more openly assessed. Secondary research is often priority to define briefly for an organisation. Secondary data help to research question. It can be help the researcher clarify questions. It is already done and got the result. Disadvantages of secondary research data: The quality of secondary research can be poor. Sometimes secondary research cant find researchers needs. Secondary data is not same as running market. It is not relevant the current market situation. Fourth stages data analysis: After collecting all of data we need to decide what method of analysis we used to make sense of data. We can take help from other experienced airline to observe the data whatever we collected. Data analysis stage is very important because we need to find out existing problem. Data analysis summarizing the response for each question for every participant. All summery calculate as determining the most comfortable answer can provide an overview of the survey information. Faster calculation vary to according sampling method used to obtain data. Data analysis can provide additional insight ,such as the two difference respondents. Final stages-report presentation: This is the final stage of marketing research process, its includes copying, coding, organizing, interpreting and verify the data collected. In this stage report

The Interview Paper -- Sociology

The Interview Paper Description of Stoneman Stoneman is ninetieth-years-old. He is a 5 feet 8 inch Chinese boy. He has a big nose but small eyes with glasses. By looking at his mouth, you will think that he is a talkative boy because of his big mouth, but not. He is a passive person. If you don’t talk to him, he never opens his big mouth because he knows his mouth stinks. Although you maybe hate stink, you will like to talk with him because he is really very kind and he can give you a good reaction and a helpful suggestion when you have any problem you can’t solve by yourself. He is a smart boy and also a fat boy. His abdomen’s length is 37 inch. He can eat 4 Big-Macs in the lunch, therefore he got 185 pound. He don’t like sport, so I think it is very difficult for him when he want to lose his weight. Interview with Stoneman Q: It is very nice to have an interview with you. You came from Hong Kong. How long have you been living in the United States? A: My family came here in 1990 and I came here in 1994. Q: Why did you come here later 4 years than your family? Did you live alone in Hong Kong when your family was here? A: No, I lived with my uncle. The reason why I stayed in Hong Kong was I wanted to study in the Hong Kong University. I had to finish the high school and pass the Hong Kong Certification of Education Examination to get in the Hong Kong University. So I stayed in Hong Kong and studied. Q: Did you pass the exam? A:Yes, I pas...